LAZADA-Solutions Manager, Marketing Solutions-Hangzhou

1. Strategic Leadership ● Understand brand marketing objectives, pain points, and opportunities to design tailored Sponsored Solutions strategies. ● Develop and execute B2B product positioning, narratives, and campaigns that differentiate Lazada’s offerings in competitive Southeast Asian markets. ● Manage advertising operations for Chinese cross-border sellers on Lazada, including campaign strategy design, localization, and performance optimization. 2. Project & Campaign Execution ● Lead end-to-end project management: design workflows, prioritize tasks, and coordinate internal/external teams to deliver high-impact campaigns and product launches. ● Collaborate with Strategic Account Management team to maximize client adoption of Sponsored Solutions and achieve measurable business outcomes (e.g., traffic, sales, ROI). ● Oversee governance, traffic generation, and performance optimization for Chinese sellers. 3. Data-Driven Insights ● Monitor campaign performance and provide actionable insights to help brands optimize marketing spend. ● Conduct market research to identify seller segments, analyze use cases, and develop data-backed personas for targeted messaging. ● Utilize analytics tools (Excel, SQL, AI integrations) to derive insights and create compelling business proposals. 4. Relationship Building ● Build long-term partnerships with key stakeholders, including sellers, agencies, and internal teams (product, strategy, operations, commercial). ● Equip commercial account managers with tools and insights to promote Sponsored Solutions effectively. 【任职要求】 1. Education: Bachelor's degree or higher in Business, Marketing, Business Analytics or related fields. 2. Experience: ● 5+ years of progressive experience in B2B product marketing, e-commerce, or digital advertising. ● Proven success in strategic account management, project leadership, or business development roles (experience in management consulting or cross-border e-commerce is a plus). 3. Technical Skills: ● Advanced data analytics proficiency (Excel, SQL, marketing analytics tools). ● Familiarity with e-commerce platforms and ad tech ecosystems. 4. Soft Skills: ● Exceptional communication, negotiation, and storytelling abilities to articulate value propositions to internal/external stakeholders. ● Strong leadership and cross-cultural collaboration skills to manage diverse teams across Southeast Asia. ● Resilient problem-solver with a growth mindset and customer obsession. 5. Language: ● Native Chinese Mandarin proficiency (written and verbal). ● Business-level English fluency. 6. Preferred Attributes ● Demonstrated success in launching and scaling digital advertising products. ● Deep understanding of Southeast Asian consumer behavior and digital marketing trends. ● Experience with agile methodologies and cross-functional campaign execution. ● Advanced proficiency in Python, SQL, and Tableau to extract actionable insights from advertising data and drive data-informed decisions that optimize ROI and campaign performance is a plus. Experience integrating AI tools into workflows for automation or insights generation is a plus.