Alibaba Cloud Intelligence-AI Native Paid Media Specialist, International-Hangzhou, Beijing, Shanghai

岗位角色 [中文】 你的核心使命是获取优质线索，并将其转化为活跃的 AI 用户。你将全面负责并优化全球市场（EMEA、APAC、美洲）的付费广告投放，精准触达 AI 原生开发者与企业决策者。你将依托在效果营销、受众画像及 AI 智能竞价方面的深厚专长，大化投资回报率 (ROI)，扩充销售管线，并驱动 Token 消耗量增长——同时构建一个可扩展、可衡量且符合品牌安全标准的获客引擎。 核心职责 ● 策划、执行并优化跨平台付费媒体广告，包括 Google Ads（搜索、YouTube、展示广告），以及 LinkedIn、X (Twitter)、Meta 和主流程序化广告平台。 ● 制定受众策略，利用第一方数据、意向信号 (intent signals)、技术画像 (technographics) 和 AI 驱动的细分模型，精准定向 AI 开发者、机器学习工程师、CTO 及创新业务负责人。 ● 与增长、产品和内容团队紧密协作，确保广告素材与高转化率的落地页体验（如免费试用、MVP 上线、Qwen/通义千问 接入）高度契合。 ● 管理高达每月 X 美元的预算，严格把控获客成本 (CAC)、线索质量以及 Token 激活率。 ● 搭建并完善转化追踪、归因模型和增量测试（如区域提升测试 geo-lift、保留对照组 holdout groups）。 ● 紧跟 AI/开发者营销趋势：探索并测试新兴渠道（如 Reddit、GitHub Ads、Stack Overflow）和创新广告形式（如互动广告、AI 演示单元）。 ● 每周汇报 KPI 达成情况，并提供可落地的洞察建议，持续优化从广告曝光到 Token 消耗的全漏斗表现。 The Role 【English] Deliver qualified leads who become active AI users. You'll own and optimize paid media campaigns across global markets (EMEA, APAC, Americas) to acquire AI-native builders and enterprise decision-makers. You'll leverage deep expertise in performance marketing, audience intelligence, and AI-driven bidding to maximize ROI, scale pipeline, and fuel token consumption—all while building a scalable, measurable, and brand-safe acquisition engine. Key Responsibilities ● Plan, execute, and optimize paid media campaigns across Google Ads (Search, YouTube, Display), and other platforms LinkedIn, X (Twitter), Meta and major programmatic platforms. ● Develop audience strategies using first-party data, intent signals, technographics, and AI-powered segmentation to target AI builders, ML engineers, CTOs, and innovation leaders. ● Collaborate with Growth, Product, and Content teams to align ad creative with high-converting landing experiences (e.g., free trial, MVP launch, Qwen access). ● Manage budgets up to $X/month with rigorous focus on CAC, lead quality, and token activation rate. ● Implement and refine conversion tracking, attribution modeling, and incrementality testing (e.g., geo-lift, holdout groups). ● Stay ahead of AI/developer marketing trends: test emerging channels (e.g., Reddit, GitHub Ads, Stack Overflow) and formats (e.g., interactive ads, AI demo units). ● Report weekly on KPIs and provide actionable insights to optimize funnel performance from impression to token consumption. 【任职要求】 任职要求 [中文】 ● 8年以上付费媒体、效果营销或增长营销经验——具有 B2B、SaaS、云计算、开发者工具或 AI/科技行业背景者优先。 ● 在竞争激烈的市场中，具备成功操盘国际化付费广告、实现规模化增长并达成高投资回报率 (ROI) 的过往业绩。 ● 精通以下广告与分析平台： ○ Google Ads（包括 Performance Max 效果大化广告、SA360） ○ LinkedIn Campaign Manager ○ Meta Ads Manager ○ 数据分析平台（GA4、Looker、Tableau） ○ 标签管理系统（GTM）及转化 API (Conversion API) ● 具备针对技术型买家（如开发者、工程师、数据科学家）进行精准受众定向的实战经验。 ● 具备扎实的数据处理能力，能熟练驾驭 SQL、Excel 及 A/B 测试分析。 ● 具备出色的沟通表达与跨部门协同能力。 ● 市场营销、商业管理或相关专业本科及以上学历。 Qualifications 【English] ● 8+ years in paid media, performance marketing, or growth—preferably in B2B, SaaS, cloud, developer tools, or AI/tech. ● Proven success scaling international paid campaigns with strong ROI in competitive markets. ● Expertise in: ○ Google Ads (including Performance Max, SA360) ○ LinkedIn Campaign Manager ○ Meta Ads Manager ○ Analytics platforms (GA4, Looker, Tableau) ○ Tag management (GTM) and conversion APIs ● Experience with audience targeting for technical buyers (developers, engineers, data scientists). ● Data fluency: comfortable with SQL, Excel, and A/B test analysis. ● Excellent communication and cross-functional collaboration skills. ● Bachelor’s degree in Marketing, Business, or related field.