蚂蚁国际-内容营销专家-万里汇 WorldFirst

1. 深度理解公司全球业务策略、产品路线图及目标客户（跨境电商卖家、外贸企业等）的核心痛点与需求，制定与之匹配的内容营销战略与路线图，明确各阶段内容的目标、形式和分发渠道。 2. 作为核心内容生产者，独立或带领团队（内外部）创作形式多样、具有行业深度的优质内容。确保所有产出内容在专业性、准确性、品牌调性上保持高标准，强化万里汇的思想领导力。 3. 基于数据洞察，持续优化内容策略、选题方向和表现形式，用数据驱动内容策略的持续迭代与优化。 4. 将内容资产转化为销售工具，为销售团队提供有力的“内容弹药”，帮助业务前线更有效地触达和转化客户。 5. 与产品、法务、合规、PR等团队协作，确保内容的专业性和准确性，并能及时反映产品更新和市场变化。 1. Deeply understand the company's global business strategy, product roadmap, and core pain points and needs of target customers (e.g., cross-border e-commerce sellers, foreign trade enterprises). Develop aligned content marketing strategies and roadmaps, clearly defining objectives, formats, and distribution channels for each phase. 2. Serve as a core content creator, independently or leading internal/external teams to produce diverse, high-quality content with deep industry insights. Ensure all outputs maintain high standards in professionalism, accuracy, and brand voice, strengthening WorldFirst's thought leadership. 3. Leverage data insights to continuously optimize content strategy, topic selection, and presentation formats, driving iterative improvement of content strategies through data. 4. Transform content assets into sales enablement tools, providing the sales team with powerful "content ammunition" to help frontline business units more effectively reach and convert customers. 5. Collaborate closely with Product, Legal, Compliance, PR, and other teams to ensure content professionalism and accuracy while promptly reflecting product updates and market changes. 【任职要求】 1. 5年以上内容营销或品牌传播相关领域（如财经记者、toB品牌传播）工作经验。 2. 具备独立策划并主导大型内容产品（如商业课程、行业白皮书、深度案例研究、系列主题战役）的成功经验，有从0到1搭建内容体系的经验者尤佳。 3. 优秀的中文内容策划和叙事表达力：精通B2B内容营销方法论，善于用故事讲透专业问题，引导受众产生共鸣。 4. 敏锐的商业与用户洞察力：能够将复杂、专业的概念转化为易于理解、引人入胜的内容。 5. 能够独立管理复杂的内容项目，协调内外部资源，确保项目按时、高质量交付。 6. 加分项：拥有从0到1搭建企业内容体系或打造知名内容IP的成功经验；金融科技、SaaS、跨境电商、企业服务内容营销经验者优先。 7. 加分项：英语能力优秀者加分，能进行国际化内容输出和交流。 1. 5+ years of experience in content marketing or brand communications (e.g., financial journalism, B2B brand communications). 2. Proven track record of independently planning and leading large-scale content initiatives (e.g., business courses, industry white papers, in-depth case studies, thematic campaign series); candidates with experience building content systems from scratch are highly preferred. 3. Excellent Chinese content planning and storytelling abilities: Proficient in B2B content marketing methodologies, skilled at explaining complex professional topics through compelling narratives that resonate with audiences. 4. Sharp business and user insight: Ability to translate complex, specialized concepts into accessible, engaging content. 5. Capable of independently managing complex content projects, coordinating internal and external resources to ensure timely, high-quality delivery. 6. Preferred qualifications: Successful experience building corporate content systems from scratch or creating renowned content IPs; prior experience in content marketing within fintech, SaaS, cross-border e-commerce, or enterprise services is advantageous. 7. Bonus: Strong English proficiency is a plus, with ability to produce international content and communicate globally.