蚂蚁数字科技-数字科技线-Operation Manager (Social & Community Operations)

1. 区域社区搭建与运营： （1）聚焦高净值区域，搭建精准的加密理财社区（Telegram、Discord、其他本地化社群）； （2）每个区域社区有明确的转化和推荐漏斗； （3）配合内容/社媒负责人和产品更新，每周至少 1 - 2次有价值的投教/策略/市场分析内容； 2. 区域 KOL 矩阵与渠道获客： （1）在每个目标区域搭建长期的 KOL 合作矩阵； （2）与本地 KOL 做联合 AMA、分发专属邀请码、做社区专属收益加成； （3）KOL 合作从一次性投放转向长期分成制，与 AUM 挂钩； 3. 社区转化： （1）设计社区专属的入金激励路径，与社区身份和信誉系统挂钩； （2）建立社区内部的信任传导，激励入金用户进行推广和分享收益体验； （3）每月追踪社区转化并逐层优化； 4. 本地化活动： （1）在重点城市策划季度社区线下聚会：如小型社区见面会、策略分享沙龙等。 1. Regional Community Building & Operations： (1) Focus on high-net-worth regions to build precise crypto-wealth management communities on platforms such as Telegram, Discord, and other localized social channels; (2) Establish clear conversion and referral funnels for each regional community; (3) Collaborate with Content/Social Media leads and align with product updates to deliver high-value educational content, investment strategies, or market analysis at least 1-2 times per week; 2. Regional KOL Matrix & Channel Acquisition: (1) Build and maintain a long-term Key Opinion Leader (KOL) partnership matrix in each target region; (2) Co-host AMAs (Ask Me Anything) with local KOLs, distribute exclusive invitation codes, and offer community-specific yield bonuses or incentives; (3) Transition KOL partnerships from one-off campaigns to long-term revenue-sharing models tied to Assets Under Management (AUM); 3. Community Conversion: (1) Design exclusive deposit incentive pathways linked to community identity and reputation systems; (2) Foster trust within the community by incentivizing funded users to promote the platform and share their yield experiences; (3) Track community conversion metrics monthly and optimize the funnel iteratively; 4. Localized Events: (1) Plan and execute quarterly offline community gatherings in key cities, such as small-scale meetups and strategy-sharing salons. 【任职要求】 1. 必须能使用英语作为工作语言。具备优秀的英文写作与演讲能力，能独立对接国际媒体与社群； 2. 3 年以上 Web3 行业运营经验，具备国际化视野。熟悉主流社交平台及Web3项目的运营逻辑与增长玩法； 3. 具备极强的审美能力与叙事技巧，能将复杂的金融科技包装成易懂的市场故事； 4. 对加密行业趋势敏感，能迅速捕捉市场热点并借势营销； 5. 具备深度思考的能力，了解行业以及产品的第一性原理； 6. 有创业经验优先。 1. Must be proficient in English as a working language, with excellent written and verbal communication skills; able to independently engage with international media and global communities； 2. Minimum of 3 years of operational experience in the Web3 industry, with a strong international perspective. Deep familiarity with the operational mechanics and growth tactics of major social platforms and Web3 projects； 3. Exceptional aesthetic sensibility and storytelling ability—capable of translating complex fintech concepts into clear, compelling market narratives； 4. Highly attuned to trends in the crypto industry, with the agility to identify emerging opportunities and leverage them for timely, impactful marketing； 5. Demonstrated capacity for deep, first-principles thinking about both the industry and the product； 6. Prior startup experience is a plus.