蚂蚁集团-Social Media Manager-International Communications

About the Role We are seeking an experienced Social Media Manager to lead the development and execution of our corporate international social media strategy. The ideal candidate will be responsible for managing our global social media matrix, creating engaging multilingual content, and building relationships with key influencers across major platforms. This role is critical in shaping our brand narrative for international audiences and driving meaningful engagement across digital channels. Key Responsibilities Content Strategy & Development • Develop and execute comprehensive content strategies for international social media channels • Create, curate, and manage multilingual content (English) aligned with corporate messaging • Plan and maintain an editorial calendar that supports business objectives and campaign timelines • Ensure brand consistency across all social media touchpoints Community Management & Engagement • Manage day-to-day operations of corporate social media accounts • Monitor social conversations and identify opportunities for engagement • Build and nurture an active online community around the brand Influencer Relations • Identify, develop, and maintain relationships with key influencers and KOLs in relevant industries • Manage influencer engagement and collaboration campaigns • Stay updated on influencer trends and best practices Campaign Management • Plan and execute international social media campaigns from concept to completion • Manage campaign budgets and optimize spend for maximum impact • Measure and report on campaign performance against KPIs Analytics & Reporting • Track, analyze, and report on social media performance metrics • Provide insights and recommendations for continuous improvement • Use data-driven insights to refine content and engagement strategies 【任职要求】 Required Qualifications Experience • Minimum 3 years of proven experience in social media management for corporate/international brands/or at social media agencies • Demonstrated track record of running successful international social media campaigns or engagement programs • Experience managing social media presence across multiple markets and time zones • Portfolio of past campaigns and content work required Language Skills • Fluent in Chinese (Mandarin) and English (written & spoken) • Ability to craft culturally appropriate content for both Chinese and international audiences • Experience with localization and transcreation of content • Excellent risk management mindset and mentality Platform Expertise • Hands-on experience with major social media platforms including but not limited to: • X.com (Twitter) • LinkedIn • TikTok • YouTube • Understanding of platform-specific best practices, algorithms, and content formats Skills & Competencies • Strong writing and editing skills in both Chinese and English • Proficiency with social media management tools (e.g., Hootsuite, Sprout Social, Buffer, Meltwater) • Basic knowledge of graphic design and video editing tools • Understanding of social media analytics tools (e.g., Google Analytics, native platform insights) • Excellent project management and organizational skills • Ability to work in a fast-paced environment and manage multiple priorities Preferred Qualifications • Experience in technology, AI, fintech • Background in corporate communications or public relations • Experience working with cross-functional and cross-cultural teams • Knowledge of social media advertising and paid promotion strategies • Understanding of compliance and regulatory considerations for corporate social media