Brand Marketing Manager

- Collaborate with global and regional cross-functional teams, including marketing, GTM and product development to develop and localise global marketing strategies that align with Anker Innovations goals and brand identity. - Conduct market research to identify trends, insights, and opportunities for brand growth in different countries. - Collaborate with regional marketing teams to ensure that global brand strategies are adapted effectively to local markets while maintaining brand consistency. - Oversee the creation of marketing materials and campaigns, including digital content, advertising, public relations, and events. - Monitor and analyze the performance of marketing campaigns and adjust strategies as needed to achieve targets. - Manage the brand marketing budget, ensuring resources are allocated effectively to maximize ROI. - Stay up-to-date with global marketing trends and best practices, incorporating innovative approaches into the brand's marketing efforts. 【任职要求】 - Bachelor's degree in Marketing Business Administration, or a related field and with minimum 5 years working experience. - Proven experience in brand management or marketing, with a track record of successful global or regional campaigns. - Strong understanding of consumer behavior and market dynamics across different cultures and regions. - Excellent communication and interpersonal skills, with the ability to work effectively with diverse teams and stakeholders. - Creative and strategic thinker with strong analytical skills to assess marketing effectiveness and ROI. - Ability to manage multiple projects simultaneously and work under tight deadlines. - Mandarin is a plus.