电商组组长-TikTok国际商业化市场营销 E-commerce Team Lead-TikTok Global Commercial Marketing

1、团队管理与组织建设：负责TikTok国际商业化市场营销团队的日常管理与能力建设，带领团队制定目标、拆解策略、推动执行与复盘，持续提升团队专业能力与业务影响力； 2、市场策略制定、商机增长与效果优化：围绕TikTok广告商业化业务目标，制定并落地面向重点行业与重点市场的B To B营销策略，统筹品牌认知建设、客户教育、需求激发与业务转化，直接支持收入增长；聚焦New Client Acquisition，联合销售团队搭建新客户获取策略与营销漏斗，提升潜在客服覆盖、线索质量、商机转化与新客贡献，形成可复制的增长打法；建立并持续优化营销效果评估机制，围绕Marketing ROI、MQL、SQL、Pipeline、New Client Acquisition及收入贡献等关键指标进行分析，推动策略和预算持续迭代； 3、To B市场活动规划与牵引：主导行业峰会、品牌活动、闭门会、线上研讨会及整合营销项目的整体规划与执行，能够基于不同市场阶段与客户类型设计活动机制，提升市场触达效率与商机产出； 4、行业洞察与解决方案输出：深入研究电商等重点行业，洞察客户业务挑战、营销诉求与增长机会，沉淀行业解决方案、营销内容与标杆案例，赋能销售团队拓展新客户与重点客户； 5、跨部门协同与资源整合：与销售、产品、运营、数据、区域市场等团队紧密协同，推动复杂项目高效落地，平衡多方诉求并确保关键业务优先级得到执行； 6、目标管理与效果优化：建立并持续优化营销效果评估机制，围绕Marketing ROI、MQL、SQL、Pipeline、New Client Acquisition及收入贡献等关键指标进行分析，推动策略和预算持续迭代。 1.Team Leadership&Capability Building:Lead the day-to-day management and capability development of the international monetization marketing team for TikTok; Set goals, translate strategy into execution, drive reviews, and continuously elevate team effectiveness and business impact; 2.Marketing Strategy,Pipeline Growth&Performance Optimization:Develop and execute B To B marketing strategies aligned with TikTok's advertising monetization priorities across key industries and markets;Drive advertiser education, demand generation, and business conversion to support revenue growth;Focus on New Client Acquisition by partnering closely with Sales to build scalable acquisition strategies and marketing funnels;Improve prospect reach, lead quality, opportunity conversion, and new-client contribution;Establish and continuously refine marketing measurement frameworks;Analyze key metrics including Marketing ROI,MQL,SQL,Pipeline,New Client Acquisition, and revenue contribution to optimize strategy and budget allocation; 3.To B Event Strategy&Execution:Lead the planning and execution of major B To B marketing initiatives, including industry summits, flagship events, executive roundtables, webinars, and integrated campaigns;Design event programs based on market maturity and customer segments to maximize engagement and pipeline impact; 4.Industry Insights&Solution Development:Conduct in-depth research on priority verticals such as E-commerce,identify customer pain points and growth opportunities,and develop industry narratives,content assets,and success stories that support new business development; 5.Cross-functional Leadership&Resource Integration:Collaborate closely with Sales, Product, Operations, Data, and Regional Marketing teams to drive complex initiatives, align stakeholders, and ensure business priorities are effectively executed; 6.Build and continuously refine marketing performance evaluation framework; analyze core KPIs including Marketing ROI, MQL, SQL, sales pipeline, new client acquisition and revenue contribution to drive iterative optimization of marketing strategies and budget allocation. 【任职要求】 1、拥有5年及以上B To B市场营销相关经验，具备互联网平台、数字广告、SaaS、企业服务或相关商业化场景经验；有国际化业务或出海市场经验者优先； 2、团队管理经验：具备成熟的团队管理经验，能够带领团队完成目标制定、人才培养、任务分配与绩效管理，推动团队在复杂业务环境中稳定输出结果； 3、To B活动能力：具备丰富的To B市场活动经验，能够独立主导从策略、策划、执行到复盘的全流程工作，并对活动带来的商机增长与业务转化有清晰的方法论和实战成果； 4、新开获客能力与商业理解：在New Client Acquisition、Demand Generation、Lead Generation等方面有扎实经验，能够与销售协同制定新客增长策略，并通过内容、活动、渠道和运营组合驱动新增客户获取；对广告商业化模式及企业客户决策链路有深入认知，能够从业务目标出发制定市场策略，并在行业、客户、产品和销售之间建立有效连接； 5、跨部门协作与项目管理：具备出色的跨团队沟通与复杂项目管理能力，能够统筹多方资源、推动关键事项落地，并在不确定环境中做出判断与取舍； 6、数据驱动能力与语言能力：具备很强的数据分析能力与业务敏感度；英语可作为主要工作语言，具备流利的听说读写能力，能够独立与海外团队、合作伙伴及客户沟通。 1.A minimum of five years of relevant B To B marketing experience, with practical experience in internet platforms, digital advertising, SaaS, enterprise services or related commercialization fields; candidates with international or overseas go-to-market experience are preferred; 2.Possess mature team management experience, capable of leading the team in goal formulation, talent development, task assignment and performance management, and enabling steady business output of the team amid complex business scenarios; 3.Boast abundant experience in B2B marketing events, able to independently oversee full-cycle work from strategy, planning and execution to post-review, and own mature methodologies and proven practical results in boosting business opportunities and conversion driven by campaigns; 4.Have solid experience in New Client Acquisition, Demand Generation and Lead Generation, able to jointly formulate new customer growth strategies with sales teams and fuel new customer expansion through integrated content, event, channel and operational approaches; maintain in-depth understanding of ad; commercialization models and enterprise customer decision journey, capable of developing market strategies based on business targets and establishing effective connections among industries, clients, products and sales; 5.Feature outstanding cross-team communication and complex project management capabilities, able to coordinate multi-party resources, accelerate the implementation of core priorities and make rational judgments and trade-offs amid uncertain environments； 6.Own robust data analysis capability and acute business insight, with fluent English listening, speaking, reading and writing to use English as primary working language and communicate independently with overseas teams, partners and clients.