Head of Business Development Spain-TikTok Shop 西班牙招商孵化负责人-TikTok Shop

1、商家招募与孵化策略：制定西班牙市场商家增长策略，覆盖规模化招募、定向拓展、入驻转化、商家激活和生命周期孵化；结合市场洞察、商家反馈和业务数据，识别重点商家分层、类目机会和增长阻碍；设计可规模化的商家孵化项目，包括商家教育、成长任务、激励机制、社群运营、线上培训和生命周期营销活动；对核心商家增长指标负责，包括招募规模、入驻转化率、活跃商家数、开播或上新表现、销售贡献、留存和高潜商家成长等；与产品、运营、类目、达人、物流等跨职能团队协作，优化商家体验并解决商家增长中的关键瓶颈； 2、外包商家孵化团队管理：搭建并管理外包商家孵化团队的运营机制，包括岗位职责、招聘标准、入职培训、绩效目标和日常管理节奏；建立清晰的业务流程和标准化作业手册，覆盖线索跟进、商家筛选、销售话术、入驻辅导、店铺配置和激活追踪；通过结构化KPI、定期复盘、质量抽检和纠偏计划，持续跟踪并提升外包团队绩效；辅导外包团队成员及团队负责人，提升其商家沟通、转化、孵化标准和业务执行纪律；在快速变化且目标导向的环境中，保持团队士气、执行节奏和结果责任感； 3、TikTok Shop Partner服务商管理：招募、入驻并管理TikTok Shop Partner，包括支持商家入驻、内容生产、店铺运营、直播电商、广告投放和增长服务的服务商；制定西班牙TSP发展策略，包括服务商分层、能力标准、商业合作模式和绩效治理机制；为服务商设定清晰的业务增长目标，并对其商家招募、商家激活、GMV 增长、服务质量和商家留存结果进行管理；建立定期业务复盘机制，识别服务商表现差距，提供改进方向，并将优秀实践在服务商生态中规模化复制；与内部团队协作，将商家需求与合适的服务商能力进行匹配，提升端到端服务交付质量； 4、To B营销管理：负责西班牙市场面向商家的To B营销，包括官方商家社交账号、商家沟通渠道和内容运营；制定内容策略，围绕平台价值、入驻指引、成长方法、政策更新、产品教育和成功案例，对商家进行触达、教育和激活；组织营销活动、线上培训、Newsletter、社群内容等规模化沟通形式，支持商家招募与孵化目标；基于内容表现、商家互动和转化漏斗数据，持续优化商家沟通效率和线索转化质量；确保所有面向商家的内容清晰、符合本地市场特点、具备商业价值，并与业务优先级保持一致。 1.Merchant recruitment and incubation strategy: Define the Spain merchant growth strategy across mass recruitment, targeted acquisition, onboarding, activation, and lifecycle incubation; Identify priority merchant segments, category opportunities, and growth barriers through market insight, merchant feedback, and performance data; Design scalable incubation programs, including seller education, growth missions, incentive mechanisms, community operations, webinar programs, and lifecycle campaigns; Own key merchant growth metrics, including recruitment volume, onboarding conversion, active merchant rate, go-live performance, sales contribution, retention, and graduation into higher-value operating stages; Work closely with product, operations, category, creator, logistics, and other cross-functional teams to improve merchant experience and remove growth bottlenecks; 2.Outsourced merchant incubation team management: Build and manage an outsourced merchant incubation operating model, including role definition, hiring standards, onboarding protocols, performance targets, and daily management routines; Establish clear workflows and playbooks for lead follow-up, merchant qualification, pitch customization, onboarding support, platform setup, and activation tracking; Monitor outsourced team performance through structured KPIs, regular reviews, quality checks, and corrective action plans; Coach outsourced staff and team leads on merchant communication, conversion techniques, incubation standards, and operational discipline; Maintain team morale, execution pace, and accountability in a fast-moving, target-driven environment; 3.TikTok Shop Partner management: Recruit, onboard, and manage TikTok Shop Partners, including service providers that support merchant onboarding, content production, store operations, live commerce, advertising, and growth services; Define the TSP development strategy for Spain, including partner segmentation, capability requirements, commercial models, and performance governance; Set business growth targets for service providers and hold partners accountable for merchant acquisition, activation, GMV growth, service quality, and retention outcomes; Build regular review mechanisms to identify partner performance gaps, provide improvement guidance, and scale best practices across the partner ecosystem; Collaborate with internal teams to match merchant needs with suitable partner capabilities and improve end-to-end service delivery; 4. To B marketing management: Lead merchant-facing ToB marketing for Spain, including official social accounts, merchant communication channels, and content operations; Develop content strategies that educate, attract, and activate merchants, covering platform value proposition, onboarding guidance, growth playbooks, policy updates, product education, and success cases; Coordinate marketing campaigns, webinars, newsletters, community content, and other scalable communication formats to support merchant recruitment and incubation goals; Use content performance, merchant engagement, and funnel data to improve communication effectiveness and conversion quality; Ensure all merchant-facing content is clear, locally relevant, commercially useful, and aligned with business priorities. 【任职要求】 1、本科及以上学历，英文可以作为工作语言；成熟的管理者，具备3年以上团队管理经验； 2、具备管理内部团队、外包团队或外部合作伙伴，并达成明确业务目标的经验； 3、具备较强的数据驱动意识，能够设定目标、分析绩效差距、定位根因并推动可衡量的业务改进； 4、结果导向，责任心强，能够适应快速变化的业务环境； 5、具备优秀的沟通和利益相关方管理能力，能够与业务、运营、产品、市场和外部合作伙伴高效协作； 6、熟悉西班牙电商市场和本地商家生态。 加分条件 1、西班牙语能作为工作语言者加分；有服务商生态、代理商网络、外包销售团队或外包孵化团队管理经验者； 2、有官方商家社交账号、社群、线上培训、Newsletter 或其他To B营销渠道运营经验者加分； 3、熟悉欧洲电商环境、数字化商家行为、内容电商、直播电商或平台增长模式者加分； 4、具备结构化思维，以及将复杂业务问题拆解为可执行方案的能力。 1.Bachelor’s degree or above; Professional proficiency in Spanish and Chinese is preferred; Spanish is required to collaborate effectively with local merchants and market stakeholders in Spain, while Chinese supports close partnership with internal teams based in Mainland China；English proficiency is a plus for collaboration with cross-market and global teams; Mature people manager with 5+ years of work experience, including 3+ years of team management experience; 2.Solid e-commerce background, familiarity with the Spain e-commerce market and local merchant ecosystem.with proven experience in merchant recruitment, merchant management, seller incubation, partner management, platform operations, or related business development roles; 3.Proven ability to manage internal teams, outsourced teams, or external partners against clear business targets; 4.Strong data-driven mindset, with the ability to define goals, analyze performance gaps, identify root causes, and drive measurable improvement; 5.Results-oriented working style, strong ownership, and ability to operate effectively in a fast-changing environment; 6.Excellent communication and stakeholder management skills, with experience working across business, operations, product, marketing, and external partner teams. Preferred Qualifications 1.Experience managing service provider ecosystems, agency networks, or outsourced sales or incubation teams; 2.Experience operating official merchant-facing social accounts, communities, webinars, newsletters, or other To B marketing channels; 3.Strong knowledge of the European commerce landscape, digital seller behavior, content commerce, live commerce, or marketplace growth models; 4.Structured thinking, and the ability to simplify complex business problems into executable plans.