PR Manager-UK

About Xpeng Xpeng Motors is a leading global smart electric vehicle (Smart EV) company dedicated to designing, developing and manufacturing intelligent EVs empowered by industry-leading autonomous driving, smart connectivity and in-car intelligence technologies. As we accelerate our strategic expansion into the UK market, we are committed to redefining premium smart mobility through tech-driven innovation and user-centric product experiences. Job Purpose The PR Manager will own end-to-end public relations management to build brand awareness, credibility and positive reputation for Xpeng across the UK market. You will develop and execute localised PR strategies aligned with European and global brand objectives, manage core media relationships, lead product communications and press events, oversee external agency partners, and collaborate cross-functionally to establish Xpeng as a benchmark smart EV brand among automotive, technology, business and lifestyle audiences. Key Responsibilities 1. PR Strategy & Localised Execution Develop and implement comprehensive UK PR strategies covering product communications, corporate branding, integrated marketing campaigns and crossover initiatives, fully aligned with regional and global business and communication goals. Adapt global messaging frameworks into market-relevant, localised communication plans to strengthen Xpeng’s brand positioning and drive market penetration. 2. Media & Industry Stakeholder Relations Build, nurture and maintain long-term relationships with automotive, technology, business and lifestyle media, journalists and key industry stakeholders across the UK. Proactively manage media enquiries, pitch exclusive story ideas, and continuously monitor brand sentiment and media coverage to maximise positive brand visibility and proactively mitigate reputational risks. 3. Content & Messaging Governance Independently draft and refine high-quality press releases, official statements, media kits, feature stories and other communication materials, effectively translating smart EV and autonomous driving technology into compelling, audience-friendly narratives. Collaborate with internal teams and external agencies to ensure consistent, accurate and on-brand messaging across all PR touchpoints. 4. Events & Product Launch Communications Plan, coordinate and deliver full-cycle PR events including new vehicle launches, press drives, media roundtables, industry conferences and brand activations, ensuring a premium brand experience and strong media engagement. Lead on-site press activity coordination and own post-event performance evaluation. 5. Performance, Budget & Agency Management Define and track core PR KPIs including media reach, sentiment, share of voice and campaign ROI, and prepare regular performance reports and market insights for regional leadership and global headquarters. Manage annual PR budgets, control costs effectively, and oversee external PR agency partners to deliver high-quality execution against agreed objectives and timelines. 6. Reputation Management Support reputation communication preparedness and on-demand response, including developing response protocols and managing ad-hoc PR issues to protect and uphold brand reputation. 7. Cross-Functional Alignment Partner closely with Marketing, Sales, Product, Aftersales, Corporate Communications and European/global headquarters teams to ensure aligned messaging and integrated communication delivery. Provide regular local market insights, competitor analysis and strategic recommendations to regional and global leadership. 【任职要求】 Bachelor’s degree or above in Marketing, Communications, Journalism, Business Administration or related fields. 6+ years of proven working experience in Public Relations, Media Relations or Corporate Communications, ideally within the automotive, smart mobility, technology or premium consumer sectors. What We Offer Competitive salary and benefits package aligned with UK market standards. A pivotal role in building a leading smart EV brand in the UK market from its early growth stage. A dynamic, international and innovative working environment with exposure to cutting-edge automotive and AI technologies. Clear career development paths and growth opportunities within a fast-expanding global organisation. Comprehensive employee benefits including health coverage, pension plan and company vehicle scheme. Solid track record of developing and executing successful PR campaigns and end-to-end product launch communications. Established media network and strong relationship-building capabilities with UK automotive and technology press. Hands-on experience managing external PR agencies and delivering projects on time and within budget. Excellent written and verbal communication skills in English. Strong project management skills, with the ability to prioritise multiple tasks and deliver results in a fast-paced, international matrix environment. Experience working with Chinese automotive brands or companies is highly advantageous, but not necessary. 3. Excellent english writing and communication skills 4. Familiar with the operation of traditional media and social media, able to keenly capture new media trends 5. Excellent team collaboration and cross-departmental communication skills, able to efficiently handle complex tasks in a high-intensity work environment 6. Good crisis management experience and emergency response capabilities