全球公共关系

Postion Overview SHEGLAM is seeking a strategic and execution-driven communications professional to build and manage the company’s global communications asset system. This role will be responsible for transforming business insights, company milestones, industry perspectives into scalable communication assets that can be leveraged across media relations, thought leadership, corporate storytelling, and market PR initiatives worldwide. The ideal candidate combines exceptional storytelling ability, strong business acumen, and outstanding bilingual communication skills in both English and Chinese. Key Responsibilities Global Communication Asset Development & Management Build and manage SHEGLAM’s global corporate communications asset ecosystem to strengthen message consistency, storytelling quality and operational efficiency across markets. Responsibilities include: Develop and maintain corporate messaging frameworks, narrative architecture and key message platforms Build and manage a centralized communications asset library for global and regional teams Create and continuously update executive quote banks, corporate fact sheets, company backgrounders and messaging documents Develop media FAQs, sensitive issue Q&As and spokesperson briefing materials Transform business achievements, innovation milestones and industry insights into reusable communication assets Establish communication content governance processes and asset management standards Support the development of communication toolkits for executive interviews, corporate initiatives and strategic corporate communication actions. Corporate Trust & Responsibility, Crisis& Issue Management Support SHEGLAM’s long-term reputation building efforts through proactive narrative development and communications preparedness. Responsibilities include: Develop communication assets related to corporate trust and responsibility, and ESG initiatives Support ESG disclosures, storytelling programs and media engagement opportunities Build issue-response frameworks and sensitive topic communication materials Contribute to crisis preparedness planning and response playbooks Help establish communication safeguards for complex business and regulatory topics Executive Communications & Executive Support Serve as a strategic communications supporter to the executive, helping translate executive insights into compelling external media communications. Responsibilities include: Develop executive briefing documents, key messages, talking points and interview Q&As Research media outlets, journalists, industry trends and stakeholder backgrounds Draft executive viewpoints, leadership narratives and thought leadership content Support executive LinkedIn content development and thought leadership initiatives Provide on-site communications support and interpretation during executive business/commercial media interviews, events and external engagements Global Communications Enablement Partner with regional PR managers to strengthen communication quality and narrative alignment across markets. Responsibilities include: Review and refine press releases, media materials and communication plans Support regional teams with media Q&A development and messaging recommendations Provide strategic guidance on Award submissions and corporate storytelling opportunities Ensure consistency of corporate narratives across global markets Qualifications Bachelor’s degree or above in Communications, Journalism, Public Relations, Business or related fields Background in global communications agencies or multinational corporate communications teams 4+ years of experience in corporate communications in international markets, PRBP, PR content creators or related functions Exceptional writing, editing and storytelling skills in English Experience supporting senior executives and preparing spokespersons for media engagement is a plus Interpretation or translation experience in executive-level business environments === 职位描述 全球传播资产体系搭建运营（约35%） 1. 牵头搭建并持续迭代SHEGLAM全球标准化传播资产体系，统一全球Corp叙事口径，提升各大区公关团队传播一致性、内容产出效率与素材复用效率； 2. 搭建并维护企业核心话术框架、完整corp叙事体系，输出SHEGLAM统一对外沟通口径；搭建全球共享传播素材资产库，为各大区团队提供标准化内容支撑； 3. 持续更新沉淀企业事实资料库、发展品牌背景文档、媒体问答、敏感舆情应答素材，完善发言人标准化沟通资料； 4. 拆解SHEGLAM业务战略、技术创新、行业成果、发展里程碑，转化为全球适配、可复用的标准化传播资产，制定内容审核、归档、复用的公关资产管理制度； 5. 配套高管专访、战略发声项目，独立策划迭代标准化传播工具包，保障重大对外发声物料配套完整。 企业声誉&ESG&风险议题管理（约25%） 1. 统筹企业公信力、品牌责任形象长效传播策划与资产沉淀，完整搭建集团ESG传播内容体系； 2. 支撑集团ESG合规披露工作，打造具备传播力的ESG品牌故事，落地配套媒体沟通专项传播项目； 3. 搭建全场景敏感公关议题标准化应答框架，输出成套对外沟通素材；参与危机公关预案、应对流程搭建，完善声誉风险前置缓冲传播机制； 4. 针对行业监管、商业争议、政策类议题提前完成传播前置筹备，主动规避潜在企业声誉风险。 高管媒体公关全链路赋能（约25%） 1. 深度协同高管对外传播，提炼企业战略与行业独家洞察，产出适配财经、行业媒体的优质内容，塑造高管思想领导力专业形象； 2. 针对高管专访、行业峰会、大型对外活动全流程筹备，完成记者背景调研、行业趋势研判、核心话术、预设问答、全套背景资料包输出； 3. 独立撰写高管专栏观点、高管深度人物故事，统筹运营高管海外LinkedIn账号内容规划，常态化沉淀高管洞察素材入库； 4. 为高管线下专访、行业论坛等高阶对外场景提供现场公关支持，承担高端商务场景中英双语口译、笔译工作。 全球大区公关协同与落地赋能（约15%） 1. 联动全球各大区公关团队，统一把控对外发声标准，审核全部对外新闻稿、媒体物料、全域传播策划方案； 2. 为各大区商业媒体沟通、企业向品牌宣传定制专属媒体回应话术，优化大区对外沟通效率； 3. 统筹全球权威行业奖项申报，包装适配评审标准的企业品牌故事，输出全套申报文案素材； 4. 推动SHEGLAM统一企业叙事在全球各大区标准化落地，解决区域传播口径割裂问题。 职位要求 1. 本科及以上学历，新闻、传播学、公共关系等相关专业优先； 2. 拥有头部国际4A公关公司、大型跨国消费品牌总部企业传播实操经验； 3. 5年及以上企业传播、业务公关BP全职工作经验； 4. 精通中英双语，具备专业英文文案撰写、内容编辑、传播策划能力，可独立产出对外英文稿件； 5. 具备优秀商业理解力，可快速吃透集团业务逻辑、行业赛道，转化为适配媒体、大众传播的通俗内容； 6. 跨部门协同能力、多项目并行统筹管理能力，可同步推进多条传播专项工作； 7. 加分项：拥有高管公关专访筹备经验；具备高层商务场合中英口译、专业笔译实战经历优先录用。 岗位亮点 1. 全球化美妆赛道头部品牌，覆盖海内外主流市场，可独立搭建整套企业传播标准化体系； 2. 直接对接高管、媒体关系、集团声誉管理，深度参与公司顶层战略对外发声； 3. 独立负责全球传播资产中台内容管理，完整主导ESG传播、危机公关、国际媒体沟通等模块工作，横向拓宽公关全链条能力； 4. 国际化传播团队，完善标准化工作流程，支持专业能力长期深耕发展。