User operation expert

1. Design and execute user retention strategies across the full lifecycle: active users, at-risk users, and churned users. 2. Develop user segmentation and tagging systems; design targeted retention campaigns by cohort, order frequency, and behavioral signals. 3. Develop promotion & campaign plans aligned with local consumption habits, including "explosive product". Design and implement gamification strategies (progress bars, streaks, missions, rewards) that increase frequency and stickiness across user segments. 4. Own the loyalty and current user incentive program: design tiered benefits, track engagement, and iterate based on data. 5. Develop multi-channel touch strategies (Push/SMS/In-app messages) balancing engagement & user fatigue 6. Collaborate with the merchant, product, and others teams to align resources and promote project implementation. 7. Adapt retention playbooks to the Brazilian market context, accounting for local habits, holidays, and behavioral patterns. 【任职要求】 1. At least 5 years of experience in internet user operation strategy in Brazil, preferably with a background in major platforms (like e-commerce, O2O, two-sided markets). 2. Well-versed in growth hacking techniques, with hands-on experience in customer retention, campaigns, UX, and subsidy plans. 3. Proficient in data analysis tools and able to perform attribution analysis using data. 4. Highly attuned to user psychology, skilled at motivating behavior change through incentive design. 5. Goal-oriented, with a proven track record of overcoming growth bottlenecks from scratch.