Keeta Kuwait — User Growth Operations

一、用户生命周期增长策略User Lifecycle Growth Strategy 覆盖用户全生命周期，制定并执行分阶段增长策略，包括新客拉新、老客激活与留存、沉流用户召回及裂变增长，推动用户规模与质量持续提升。 推动增长策略从策划、上线到复盘的全链路落地，协调设计、产品、数据、投放等团队完成交付。 Develop and execute growth strategies across the full user lifecycle, including new user acquisition, active user retention, churned user reactivation, and referral growth, continuously improving user scale and quality. Drive end-to-end execution from strategy design through launch to retrospective, coordinating with Design, Product, Data, and Marketing teams. 二、流量运营与流量分发Traffic Operations & Traffic Distribution 负责全链路流量运营，统筹站内资源位（首页 Banner、弹窗、Push 推送、频道页、搜索结果页、推荐位等）的规划、排期与效果评估，提升站内流量利用效率。 负责合作业务流量分发，广告流量运营、与合作业务建立流量合作机制，通过联合运营、资源互换等方式获取优质用户流量。 建立流量分级评估体系（站内 / 付费 / 合作/ 触达），持续优化流量结构，降低对单一来源的依赖。 Own full-funnel traffic operations, managing in-app resource placements (homepage banners, pop-ups, Push notifications, channel pages, search results, recommendation slots, etc.) including planning, scheduling, and performance evaluation to improve in-app traffic utilization. Drive traffic distribution through advertisement or strategic partnerships with external partners , acquiring high-quality user traffic through co-marketing, resource exchange, and joint operations. Build a traffic tier evaluation framework (in-app / paid / partnerships) to continuously optimize traffic mix and reduce dependency on any single source. 三、用户增长工具与产品运营User Growth Tools & Product Operations 负责用户增长工具体系的设计、搭建与运营，打造可持续的用户增长产品能力：设计会员等级、权益与成长路径，提升用户忠诚度与 LTV；搭建积分获取与兑换机制，驱动用户高频互动与复购；设计签到、任务、排行榜等游戏化玩法，提升用户参与度与活跃度 与产品团队紧密协作，推动增长工具的需求落地、功能迭代与数据优化。 Design, build, and operate user growth tool systems to create sustainable growth product capabilities: Design membership tiers, benefits, and progression paths to improve user loyalty and LTV; Build points earning and redemption mechanisms to drive high-frequency engagement and reorder; Design gamified experiences including check-ins, tasks, leaderboards, etc., to boost user participation and activity Work closely with Product teams to drive growth tool requirements, feature iterations, and data optimization. 四、数据驱动增长优化Data-Driven Growth Optimization 与数据团队紧密合作，建立增长核心指标监控体系（DAU、新客转化率、复购率、留存率、LTV、补贴效率、裂变系数等），搭建增长数据看板。通过 A/B 测试等方式验证运营策略效果，基于数据反馈快速迭代优化。定期输出用户增长专题分析，为策略决策提供数据支持。 Collaborate closely with the Data team to establish core growth metrics dashboards (DAU, new-user conversion rate, reorder rate, retention rate, LTV, subsidy efficiency, referral coefficient, etc.).Validate strategies through A/B testing and iterate rapidly based on data feedback.Produce regular user growth analysis reports to support strategic decision-making. 五、本地化用户洞察与市场洞察Localization & Market Intelligence 深入理解科威特本地用户行为、文化偏好、消费习惯及社交媒体生态，提升运营策略本地化程度。关注竞争对手用户策略动态，定期输出市场分析报告。结合本地社交媒体热点、节日氛围与用户兴趣，策划具有传播性的增长玩法。 Deeply understand Kuwait's local user behavior, cultural preferences, consumption habits, and social media ecosystem to enhance strategy localization.Track competitor user growth strategies and provide regular competitive intelligence reports.Leverage local social trends, festival atmosphere, and user interests to design shareable and viral growth initiatives. 【任职要求】 本科及以上学历，Marketing、Business、Management 等相关专业优先。5 年以上互联网、本地生活、电商或餐饮行业营销运营经验。有 Campaign Operations / Growth Marketing / Brand Marketing 经验优先。熟悉营销活动全流程，有较强项目管理与跨团队协同能力。数据敏感度高，能够基于数据分析优化营销策略。英文可作为工作语言，阿拉伯语能力加分。具备较强 owner mindset、执行力。 • Proficient in AI tools (e.g., ChatGPT, Copilot, or equivalent); able to integrate AI into daily workflows to drive tangible efficiency gains. • Proactively explores new AI tools; strong AI learning mindset — comfortable experimenting and documenting best practices in real business contexts. owner mindset。