Commercial Strategy Expert (Grocery)

负责 Keeta 闪购业务零售全品类的战略规划与落地，基于科威特本地零售市场洞察，搭建品类增长框架，制定品类扩展节奏与优先级 Responsible for the strategic planning and execution of Keeta's flash sale business across all retail categories, leveraging insights from Kuwait's local retail market to establish a category growth framework and define the rhythm and priorities for category expansion 主导新商家签约定价体系从0到1的搭建，包括定价模型设计、市场价格监控、品类毛利结构优化，确保商业化能力与商家吸引力 Led the end-to-end setup of a new merchant onboarding pricing system, including pricing model design, competitor price monitoring, and optimization of category gross margin structures, ensuring commercial capabilities and merchant appeal 制定品类补贴策略，通过数据分析平衡用户增长、商家留存与经营效率，输出每周/月度经营分析报告并驱动策略迭代 Develop category allowance strategies to balance user growth, merchant retention, and operational efficiency through data analysis. Output weekly/monthly business performance reports and drive strategy iteration. 协同运营与前线团队制定绩效方案，拆解品类目标至个人/小组维度，建立数据驱动的绩效考核与激励机制 Collaborate with operations and frontline teams to develop performance plans, break down category goals into individual/team dimensions, and establish data-driven performance evaluation and incentive mechanisms. 持续跟踪品类关键指标（GMV、订单量、访购率、转化率等），识别增长机会与异常，输出可执行的策略建议并推动落地 Continuously track key category metrics (GMV, order volume, Visit-to-Purchase Rate, Recruitment Funnel, etc.), identify growth opportunities and anomalies, output actionable strategy recommendations and drive implementation 【任职要求】 本科及以上，具备零售/电商/本地生活服务行业3年以上品类管理经验，有海外市场或海湾地区经验者优先 Bachelor's degree or above, with 3+ years of experience in category management in retail/e-commerce/local life services industry; prior experience in overseas markets or the Gulf region is preferred 具备从0到1搭建品类体系的能力，熟悉品类树构建、商品选品逻辑、定价策略与补贴ROI分析 Able to build category systems from scratch, familiar with category tree construction, product selection logic, pricing strategies and Allowance ROI analysis 具备扎实的商业分析与数据建模能力，熟练使用数据分析工具，能从数据中发现业务机会并转化为策略 Possessing solid business analysis and data modeling capabilities, proficient in using data analysis tools , able to discover business opportunities from data and convert them into strategies 具备较强的英语语言能力，可作为日常工作用语，能独立与内外部团队进行英文沟通与汇报 Having strong English language proficiency, can use it as a working language, and communicate and report independently with internal and external teams in English 具备跨团队协作与项目管理能力，能在业务初期快速搭建流程、推动多角色协同落地，具备较强的责任心 Possess cross-team collaboration and project management capabilities, able to quickly build processes and drive multi-role collaboration implementation in the early stages of business operations. Possess strong sense of responsibility.